Daniel Rotter.
Minimal. Refined. Confident. Building marks since 2003.
About
Daniel Rotter is a graphic designer specializing in logo design and brand identity. Since 2003 he has developed visual identities and websites that balance form, function, and clarity. His work is defined by geometric precision, deliberate proportions, and a reduced, minimal aesthetic.
Daniel works with clients worldwide, from startups to established brands. In 2020, ten of his logos were selected for LogoLounge 12, followed by five more in LogoLounge 13. A consistent record of timeless, carefully crafted marks.
Services
01. Logo Design
Distinctive, timeless logos grounded in strong concepts and geometric precision. Versatile, balanced, and immediately recognizable.
02. Brand Identity
From typography and color to grid systems and applications, coherent identities that tell a clear story at every touchpoint.
03. Web Design
Brand-driven websites that translate identity into a focused digital experience, with a clear hierarchy and strong performance.
04. Strategy
Clear positioning as the foundation for every design decision. The brief that drives the mark, not the other way around.
05. Collateral
Stationery, presentations, social media templates, and brand guidelines for consistent, confident communication.
Process
01. Analysis
Understanding the brand's purpose, values, market, and audience. Strategy drives every visual decision.
02. Design
Exploring ideas and defining the visual framework. From logo concepts to complete identity systems with scalable rules.
03. Delivery
Refined assets and documentation ready for implementation. Brand guidelines, final files, and everything needed for a confident launch.
Contact