About
Daniel Rotter is a Germany-based graphic designer specializing in logo design and brand identity. Since 2003, he has created visual identities and websites that balance form, function, and clarity. His work is defined by clean geometry, thoughtful proportions, and a refined, minimal aesthetic.
Daniel works with clients across the Rems-Murr district and the Stuttgart region, including Leutenbach, Winnenden, and Waiblingen, as well as national and international brands. In 2020, ten of his logos were selected for LogoLounge 12, followed by five more in LogoLounge 13, reflecting a consistent commitment to timeless, well-crafted marks that endure.
Services
Daniel defines what a brand stands for through clear structure and positioning. The outcome is a practical foundation for design decisions across logo, identity, and web.
Distinctive, timeless logos built on strong concepts and geometric precision. Every logo is designed to be versatile, balanced, and instantly recognizable. Each mark is crafted with care to strengthen brand recognition in local and international contexts.
From typography and color to grid systems and applications, Daniel develops cohesive brand identities that communicate a clear story across every touchpoint, online and offline.
Clean, modern, brand-driven websites that translate identity into a focused digital experience. The work prioritizes hierarchy, usability, and performance so brands communicate clearly to their audience.
Presentation decks, social templates, stationery, and brand manuals that extend the identity and keep communication consistent for teams and partners.
Process
Understanding the brand’s purpose, values, market, and audience. Strategy informs every visual decision.
Exploration of ideas and definition of the visual framework, from logo concepts to complete identity systems with scalable rules.
Refined assets and documentation prepared for implementation. From brand guidelines to final files and libraries, everything is ready to launch with confidence.